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The 2023 edition of LAMIERA was attended by qualified delegations of end users and journalists from abroad, selected and invited with ICE-Italian Trade Agency.
Economic capital city and unequalled business centre in Italy, Milan represents a natural attraction for foreign operators, whom LAMIERA presented the best product offering of the sector.
Qualified delegations of foreign end users coming from traditional and emerging markets, characterised by the highest rates of growth and development, were invited to visit LAMIERA 2023. Also through the organization of B2B meetings that involved the exhibiting companies directly at their stands.
Developed thanks to the cooperation with ITA-Italian Trade Agency for the promotion and internationalisation of Italian enterprises abroad and with MAECI-Ministry of Foreign Affairs and International Cooperation, the initiative aimed at expanding the spectrum of operators present at LAMIERA 2023. It also included a well-structured promotional plan in the main specialist press magazines and websites of the target countries.
The presence of qualified end users from abroad responded to the need to support exhibitors in the activities they already performed independently, thus increasing the number of contacts that were activated during the four exhibition days.
Target Countries:
| Czech Rep. | Egypt | India | Mexico | Morocco |
| Türkiye | USA | Uzbekistan | Vietnam |
