To increase the chances of meeting new foreign customers,the LAMIERA 2022 edition also had the participation of 23 foreign machine tools end users, all selected and invited with ITA-Agency among the target sectors of the technologies exhibited and by 7 foreign journalists.
Economic capital city and unparalleled business centre in Italy, Milan represents a natural attraction for foreign operators, to whom LAMIERA has presented the best of the sector’s offer.
Qualified delegations of foreign end users from the traditional and emerging markets with the highest growth and development rates were invited to visit the exhibition for an important new opportunity, again in presence to update and verify the technologies of the sector, also through the organization of B2B meetings that involved exhibiting companies directly at their stands.
Organized in co-operation with ITA – Italian Trade Agency and MAECI – Ministry of Foreign Affairs and International Cooperation, the initiative was aimed at expanding the spectrum of operators present at LAMIERA 2022, also including end users from emerging countries, besides the users who usually participated in the event.
The presence of qualified foreign end users responds to the need to support exhibitors in the activities they already do independently, thus increasing the number of contacts that can be activated during the four days of the event.
Foreign delegations from: